P001 → ipwiw x Orno2024
With our first label release, we didn’t just want to share music – we wanted to create a space that makes iplaywhatiwant both audible and visible.
And not just anywhere: we came together at Orno Café in Munich. Our goal was to go beyond a traditional showcase and build an experience that reflects our vision as a label.
At the center of the event stood the SB_01. More than just a sound system, this custom-built speaker box was a sculptural statement – making our aesthetic and attitude tangible: playful, bold, loud, but with intention. Wrapped in vibrant orange and framed in open metal, the installation moved somewhere between design object, club culture, and art installation.
The experience was accompanied by a series of graphic elements – stickers, posters, prints – giving shape to the visual identity of iplaywhatiwant. Between pop art, internet culture, and DIY spirit, our graphics reflect what also happens musically under the label: genre lines dissolve, individuality takes space.
Conception: Luis Schindlbeck, Kirill Saratovskiy, noel., Philipp Lüers, Cayan Basar, wdhpf
Speaker Design & Build: Luis Schindlbeck, Cayan Basar, Michael Bemmerl
Graphic & Visual Identity: Luis Schindlbeck, wdhpf, Leon Milovanov